Step Into My Office…
For over 10 years I have been bringing brand stories to life at agencies and in-house by defining each client's voice, vision, creative direction, and strategy, most recently at SoundCloud and HelloFresh. 9 of those years were in New York City, 2 were in Berlin, but I can make anywhere feel like home.
I believe that no topic is too complex to be explained simply and inspire action. That every sentence can be shorter. That the strictest guidelines can inspire some of the best creative work. That the greatest presenters listen, then speak. And that empathy gets more done than egos.
In my downtime, I’m happiest cooking and planning my next trip abroad.
HELLOFRESH & GREENCHEF
HelloFresh, the world’s leading subscription meal kit company, recently provided the promotion of a lifetime. To address the global concerns of inflation head-on, and to ensure that subscribers would never have to sacrifice taste or time for the sake of their budget.
Role: Senior Studio Creative, Copy & Concept
What I wrote: Campaign Concepts, TV, YouTube, and Paid Social ad scripts.
UNILEVER:
DOVE, VASELINE, & MELE.
When Unilever wanted to change the conversation (or lack thereof) surrounding skin of color in dermatology, we jumped at the opportunity. Our passion and dedication to skin equity won our agency three brands.
Role: US Copy Lead
What I wrote: Pitch deck; creative tactics; US campaign; B2B and consumer messaging platforms; social media content for Twitter and Instagram
MS. INFORMATION.
In the United States, over half of all LGBTQ+ adults were vaccine hesitant. We needed a hero, so we created one.
Role: Copy Lead, Content Designer
What I wrote: Brand voice and identity; website; video scripts; social media content for Instagram, TikTok, and Twitter; media talking points
Awards: Manny winner, Best Social Media Campaign 2022.
BARKBOX.
BarkBox offers a monthly subscription box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog’s unique play style. In longform branded content, I highlighting their latest stories and company news
Role: Senior Content Contributor
What I wrote: Long form articles, blog content
JOHNSON & JOHNSON:
Imbruvica.
Imbruvica forever changed the landscape of hematological oncology across the globe, and continues to evolve as a life raft for those suffering from a spectrum of blood cancers.
Role: Global Copy Lead and Localization Expert
What I wrote: Global B2B messaging platforms with localization in mind; B2B creative campaign; internal corporate communications; video scripts
SPARKSHOP.
Inspiring the next generation of STEM geniuses in Chicago’s lowest-income school districts.
Role: Creative Consultant, Content Designer, Associate Board Member
What I wrote: Brand voice and identity; newsletters; social media content; educational materials; donor communications
GENENTECH:
Xolair.
As the world’s’ first biologic in allergic asthma, Xolair has an impressive legacy. But as competitors began to crowd the market, it was time for a brand refresh to help doctors and patients alike fall back in love with Xolair.
Role: US Copy Lead
What I wrote: Brand identity and voice; B2B and consumer messaging platforms; B2B and consumer creative campaigns
CENTER ON ADDICTION.
Drug overdose is the #1 cause of death for those under 50: COA aims to change that.
Role: Copy Lead
What I wrote: Brand identity and voice; messaging platforms; keynote speech for Broadway legend Sutton Foster
MARS PETCARE:
Virtual Vet.
Skip the trip to the vet and track the health of your pet via Facebook Messenger.
Role: Senior Copywriter, Content Designer (Conversational UI)
What I wrote: Chatbot wireframes; content layout; scripts with localization in mind
SHANIYAT CHOWDHURY FOR CONGRESS.
New York District 5 in Queens was among the communities hit hardest by the pandemic; Shaniyat Chowdhury ran on the democratic ticket to help his community survive and thrive.
Role: Video Content Copywriter
What I wrote: Video scripts; social media content for Instagram, TikTok, and Twitter.
DINER EN BLANC.
The world’s largest pop-up event started in Paris, but now spans 5 continents and over 40 countries.
Role: Copywriting & Public Relations Associate
What I wrote: Articles; media pitches; social media content
INGUDESMAN & JOO.
The viral musical comedy duo bringing sexy “Bach.”
Role: Copywriting & Public Relations Associate
What I wrote: Articles; media pitches; social media content
THE DRAWING BOARD: Concepting.
Because all ideas have to start somewhere, and refining raw concepts into winning pitches and evocative campaigns is the best part of the job.
Role: Creative Director, Copywriter,
What I wrote: Countless campaign concepts. Some good, some bad.