When Unilever wanted to change the conversation (or lack thereof) about skin of color in dermatology, we jumped at the opportunity. Our passion and dedication to equity in skincare won us three brands: Dove, Vaseline, and the newly-launched MELÉ.

We created messaging platforms for consumers and dermatologists alike, championing the importance of addressing dermatological needs in all shades, and ensuring that “white” is no longer the entry-point of skincare.

To raise awareness and promote action, we created “The Power of Hue” campaign — a rallying cry for dermatologists everywhere to identify and address the specific needs of melanin-rich skin with ceramides.