In Berlin, HelloFresh’s studio creates a feast for the eyes: it is where all of its delectable video and photography comes to life.
As a freelance Senior Studio Creative (Copy and Concept), I create campaign concepts, video scripts, digital and OOH assets for HelloFresh. For such a global brand, localization is key. I write every line of copy with audience and translatability in mind, which is why you might see my scripts in German or Spanish as often as you do in English.
Recently HelloFresh rolled out its most exciting promotion to date: Free Breakfast, Snacks, or Dessert For Life. When they needed a campaign as big as this initiative for EU, UK, and Australian audiences, they gave me a call. Within one week, we created 6 unique and approved campaign concepts and corresponding assets for each (video scripts, website copy, paid social ads, OOH, and more), all of which were presented and approved by senior leadership and went into testing. The winning campaign will launch in Q4 2023 or Q1 2024.
Joana Vieira Da Costa, Head of Global Video Production at HelloFresh
“I can confidently say that Kathleen is one of the most talented copywriters I have ever had the opportunity to collaborate with. She possesses a unique ability to adapt and capture the essence of a brand's personality and translate it into compelling and persuasive copy that resonates with the target audience. She has a natural gift for generating fresh ideas, even when there is no clear direction.
One of Kathleen's greatest strengths is her easygoing nature and her ability to work well with others. She is an excellent listener and collaborator who always takes feedback constructively. She iterates quickly and always presents multiple options for us to consider.
I cannot recommend Kathleen enough. Kathleen enough will go above and beyond to ensure that the end result is top-notch.”
Vladimir Belciug, Head of Global Photo Production at HelloFresh